We think about office design a lot at #HR. And we’ve noticed that small business owners tend to shy away from innovation and creativity.
What kind of impression are you creating in your space?
Research about visual imagery in content marketing has us all convinced of the power of visuals. An active consumer will be swayed to your brand once they are visually stimulated. If what they see and feel is compelling, they will remember you. Best of all they will share their experience with others.
BAM! Free marketing.
In her article ‘The Power of Imagery in Content Marketing’, commentator Savannah Louie cites the findings that people remember just 10 percent of what we hear.
Yada yada.
What we read is only incrementally better – we remember 20%. There’s a lot of waffle being written, and read.
But of what we see and do we remember a staggering 80 percent.
So doesn’t it pay to design the space your people see daily, where they do a great job for you with this in mind?
Imagine the scene through a new recruit’s eyes. They arrive at your office to find a fit-out dragged into this millennium from the ‘80s. Mix-and- match furniture, clunky partitions and colour schemes far from on-trend. How is this making your recruit feel? Excited to be joining you?
Take the scales from your eyes, we say! And get visual!
Your target recruitment pool – the millennials - will be less than interested in such a space. Depending on your market segment you might be limiting your sales capacity too if the hackneyed feel of your surroundings extends to your branding.
Bye-bye, free marketing.
Sure, the Baby Boomers may still be satisfied with your traditional approach. That’s because it fits them like a tatty old slipper.
But Gen X and the Millennials may not even step through your door, let alone consider a good position you have vacant.
Great news! It doesn’t take a big budget to make simple changes and turn things your way. It’s about planning first and executing smartly.
It takes imagination and creativity. And that one clever individual who knows what they’re doing, to pull it together effectively.