What do small business ownership, parenthood and crowdfunding for finance have in common?
Well, many of us will do each of them over the course of our adult life. They all feel like endurance sports at times, requiring Olympian levels of vitality, versatility and inventiveness, grit and determination. And they’re all hugely enjoyable.
And what do you need when faced with vertical learning curves and constant juggling, when you’re looking over the rim of a glass of lunchtime Sauvignon and thinking back fondly to your corporate career? Survival strategies!
BE FAST AND CHOOSY
It’s a maxim that comes in handy when looking for husband or wife material in our twenties and it can still serve us well in working life. There’s not a lot of time to waste if you’re fitting your workload into the short hours while small people are at school. That’s a 30 hour working week and every minute has to count. If you’re driving and growing a small business, and if you’re a parent to boot, you are at the coal face when it comes to understanding the value of doing things fast. Doing them well, but crunching the important details, with no time for sweating the small stuff.
Work every day with a priorities list. Choose the things you really want to get done, which have an hourly rate or a fee attached to them, which push forward a useful connection, or drive a campaign. That way, the minute the school bus hits the gravel at the end of the driveway, you can take satisfaction in having achieved what you needed to from the day – and the rest of that day is all about the people you’re doing it for.
GET OUT OF YOUR COMFORT ZONE – AND LIKE IT!
You learn to put your collywobbles aside when you’re in small business. It’s all about putting yourself and your ideas out there. The secret is simple: just take one small step at a time away from your comfort zone. Don’t let yourself get overcome by the ultimate goal. Break things down into small achievable chunks, and focus on one at a time. Make one phone call. Write one email to an angel investor. You never know what is going to reap rewards, so just keep going. Before you know it, your comfort zone has expanded to twice its original size without you even realising!
"It always seems impossible until it's done." - Nelson Mandela, South African anti-apartheid leader
BE A JACK OF ALL TRADES – BUT AIM TO OUTSOURCE
You’ve got to wear all the hats as an entrepreneur. Have your idea, grow your idea, realise it, market it, get it funded. You’ve got to know finance, marketing, the digital age and how to get on with people in real life and the virtual space. If you’re already transitioning daily between being a red hot innovator at work and a hot mummy or daddy at home, you’re used to switching roles and maybe you love it. But when there’s capacity and finances, outsource.
Whatever you’re a non-starter at in your business, bring the expertise in from elsewhere, whether it’s the accounts, marketing or business development. Form a partnership, do a small business exchange. Get a cleaner to keep your surfaces clear and your feng shui flowing at home. And if you’re crowdfunding or financing a product, look for help with the marketing strategy you’ll need for when you’re fully funded. Because 100% funded is where it all begins!
TAKE IT EASY!
Seriously. Don’t be hard on yourself. If you’re driving any sort of business, campaign or project forwards plus keeping house and home together as well, be sure to program in downtime. The human brain wasn’t manufactured in a Ferrari factory and it’s not designed to be driven at constant high speed. Take time out!
Need some reassurance that it’s not time wasted? Ever woken up with a great idea for that product you’re developing / recruit you’re making / newsletter you’re writing? That’s because your subconscious has been working on things while you were sleeping. Downtime and rest are not time wasted – they’re essential in looking after your mental health.
“Alternating periods of activity and rest is necessary to survive, let alone thrive.” - Tim Ferris, author of ‘The Four Hour Work Week’
The biggest and best philosophy of all? Don’t give up. Success comes in incremental steps – those same small steps you began taking out of your comfort zone earlier in the piece.
"Never confuse a single defeat with a final defeat." - F. Scott Fitzgeral, American author
#HR editor, writer and small business owner Fiona Stocker runs a small farm, food and agri-tourism business with her husband, and is crowdfunding her first book Apple Island Wife: Escape to Tasmania with major international crowdfunding publisher Unbound, based in the UK. Read more and pledge your support on the Unbound campaign page.