How to Revitalise Your Brand in 2018! The 6 Things You Need to Know Now!

With every new year or calendar marker, most of us try and take a break don’t we? Whether it’s for a laid back holiday by the pool, a mud bath and exfoliation, or an all-out sense of enlightenment with a super-chic Balinese ritual at a mountain resort.

Whatever form your recharge pleasures take, eventually it’s time to rise from the yoga mat and get back down to business.

If you’re looking for means of re-entering the management world with strategies that will keep your people engaged, happy and loving your brand in 2018, here are six quick, free and slightly out-of-the-box strategies that bring a holistic rejuvenation to your pursuits.

 

1. SAY THANK YOU

All those things your mother told you about the magic words are true. A Podium Designs survey found that only 16% of employees had heard the words ‘thank you’ from their boss in six months. Not a great statistic! Saying thank you is a meaningful and powerful strategy. It motivates people and lets them know they’re appreciated. A small gesture that goes a long way.

 

2. PUT DOWN THE DEVICE

Human relationships are what make people truly happy. Great leaders know how to send subliminal messages to their employees which indicate, ‘I am listening to you and I am completely engaged with what you have to say.’ Body language is key. When your phone pings, buzzes, flashes or beeps, this subtly says that your device is eventually going to take precedence over the flesh-and-blood person vying for your attention. So don’t hold it or have it beside you while you’re in conversation. Remove it completely. Put it on silent, and place it well out of reach. Be seen to do so! Hell’s bells, you could put it in a drawer. This way, all temptation to be distracted by or fidget with it disappears, allowing you to be completely attentive to the person in front of you.

 

3. GET SOME SLEEP

Whether you’re the CEO of a multi-million-dollar company or the administrator of a 24hour distribution plant, the psychological demands of running a business are equally exhausting. Our bodies each have the same basic needs. And sleep is a big one. Every element of our lives is enriched if we get enough of it. Nurture yourself and don’t be afraid to start pushing up more zeds – you may find that this makes you far more interesting and engaging!

 

4. KINDNESS

Authentic and consistent kindness is a truly powerful thing. Grow the ability to be nice without expecting something in return – or calculating the leverage you’re gaining! Kindness has to be habitual and firmly felt. Strangers are important too, and niceness shouldn’t be reserved for only those you know. Treat every person you meet as if they are the most important person in the world - because they are. If not to you, then maybe to someone else.

 

5. FRIENDLINESS

Friendly behaviour involves smiling, giving encouragement, conversing and laughing - attributes that studies have shown are appreciated, respected and often admired by those we work with. Friendliness requires neither agreement nor approval and is rarely offensive if it is authentic. Best of all, most people have learnt this skill well before they have met you. So friendliness is something you need only role-model, rather than teach. ‘Don’t wait for people to be friendly, show them how.’ Wise words, if anonymous.

 

6. PERSUASION

Building agreement when points of view differ around the table can be tricky. Sure, sometimes an authoritative approach or executive decision may be required, but simply insisting it’s your way or the highway without bothering to get buy-in from your team can be really unsettling. To get others to buy into the way you see things, you’ll need to ask the right questions. Asking your colleagues to think about things - by asking the right questions – often allows them to arrive at the same conclusion themselves. This is the art of persuasion.

 

Building good relationships with the people around you is guaranteed to achieve great results. Favouring a natural blend of professionalism and humanity brings a new lightness and enjoyment to our workplaces year in, year out and creates something truly magical.

You need only keep it kind and simple and you will soon find that you are fostering an awesome platform for that deepest workplace joy - employee engagement.

 

Disclaimer: This post is intended to provide general information and does not constitute legal advice and should not be relied upon as such. Formal advice should be sought in particular matters to make certain your legal interpretation and decisions are correct for your location. This information is for guidance, ideas, and assistance only.

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